Metrike Ad Server
An in-house ad server for display, video and apps, built to replace a third-party platform.
Micael Targino
Based in Brazil, working remotely. Available for projects.
Backend, data and AI products running in production: ad serving, ETL pipelines, compliance automation.
Five products I built or led, all of them shipped. Each one opens into the full story.
An in-house ad server for display, video and apps, built to replace a third-party platform.
ETL rebuilds and BigQuery migrations, measured before and after.
An AI agent reads agency media plans in any layout. An automation then builds the campaign on the ad server.
Checks that media suppliers are in good standing with tax and labor authorities before an agency pays them.
A platform for Brazilian fixed-income investors: market data, yield math and portfolio tracking.
Smaller changes across the ad server, the brand-safety pipeline and the campaign platform. Each one measured.
Benchmarked four models on an adjudicated gold set, then migrated the AI layer. About 5× faster per URL.
Designed the GARM risk dimension and tuned criteria and prompts against a two-judge consensus.
Scraped pages were arriving empty with no error. The cause was missing Brotli decoding.
Moved verification and location queries from MySQL to BigQuery.
And the tag requests the ad in parallel with the consent check.
Kotlin and Swift. MRAID 3.0, VAST video, viewability and conversion attribution, with public docs.
Fixed the leaks in a Django, Celery and S3 service that builds large files.